Marketing and sales
You put your heart and soul into your company because you love what you do. Your efforts should be rewarded in the form of profit.
How well you market your business and interact with your customers can vastly influence your success. Whether you're starting a new business venture or revisiting your existing marketing strategy, this section covers marketing from the ground up. You'll find information and resources that will help place your products and services at the forefront of your current and future customers' minds.
The Marketing Basics section will provide you with a nuts-and-bolts overview of marketing, covering topics such as:
- online marketing
- marketing on a budget
If you're looking for marketing resources, the sections Promoting and advertising your business and Sales and customer relationship management offer a number of assets that may be helpful to you, including:
- public and media relations
- sales techniques
- direct mail marketing
- trade show marketing
If you're interested in marketing your products or services to a federal, provincial, territorial or foreign government, the Selling to governments section will help get you started, while the Marketing regulations and standards section will provide you with the rules, regulations, permits and licences related to marketing and sales that you will need to know along the way.
- Marketing basics
Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company.
- Promoting and advertising your business
Learn how to use advertising and other promotional techniques effectively.
- Sales and customer relationship management
Looking to increase your sales and manage relationships with your customers and the public? Learn how with these useful resources.
- Online sales
Learn how to set up a secure payment system for your online sales.
- Selling to governments
Learn how your business can take advantage of contracting opportunities from the federal, provincial, territorial, municipal and foreign governments.
- Marketing, advertising and sales regulations
Attracting new customers to your business is essential, but you need to follow a few rules along the way.
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