Commercialization 

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You've developed a great product or service. How are you going to get the word out and generate sales?

Getting your new ideas to market is one of the most difficult steps in the innovation process. This is especially so if you're introducing a completely new idea or concept. Many innovations never make it beyond the research and development stage for a number of reasons ranging from lack of production capacity to the inability to create a demand for the product and everything in between.

You'll need to determine to whom, when, where and how you will introduce the new product or service to the market. Put the odds in your favour and be sure to make use of all available networks and resources.

  • Marketing and sales

    How well you market your business and interact with your customers can vastly influence your success.

  • Financing for innovation

    Discover some key government programs that help finance innovation activity.

  • Canadian Innovation Commercialization Program

    Access opportunities to sell your innovative products and services to federal government departments.

  • Canadian Innovation Centre

    You can get research, training and consulting services to help you turn your idea into a product or service that is ready to be put on the market.

  • Going Global Innovation

    Apply for funding to help you solidify an international R&D partnership.

  • Canadian Trade Commissioner Service (TCS)

    Get market and sector-specific information, access to Canadian trade commissioners’ coordinates and list of events through the TCS website.

  • Innovacorp
    Applies only to: Nova Scotia

    Get the capital and guidance you need to take your emerging technology business to the next level.

  • Western Research Park

    Get help developing and commercializing your innovative product or service by partnering with the University of Western Ontario's Research Park.

  • Springboard Atlantic Inc.
    Applies only to: Prince Edward Island, Nova Scotia, New Brunswick, Newfoundland and Labrador

    Tap into the research and development expertise and facilities of Atlantic universities and colleges to help you commercialize new ideas.

  • Digital Accelerator for Innovation and Research

    If you are a high-tech entrepreneur, this accelerator can help you use cloud computing technologies to help commercialize your products.