You've developed a great product or service. How are you going to get the word out and generate sales?
Getting your new ideas to market is one of the most difficult steps in the innovation process. This is especially so if you're introducing a completely new idea or concept. Many innovations never make it beyond the research and development stage for a number of reasons ranging from lack of production capacity to the inability to create a demand for the product and everything in between.
You'll need to determine to whom, when, where and how you will introduce the new product or service to the market. Put the odds in your favour and be sure to make use of all available networks and resources.
- Marketing and sales
How well you market your business and interact with your customers can vastly influence your success.
- Financing for innovation
Discover some key government programs that help finance innovation activity.
- Canadian Innovation Commercialization Program
Access opportunities to sell your innovative products and services to federal government departments.
- Canadian Innovation Centre
You can get research, training and consulting services to help you turn your idea into a product or service that is ready to be put on the market.
- Going Global Innovation
Apply for funding to help you solidify an international R&D partnership.
- Canadian Trade Commissioner Service (TCS)
Get market and sector-specific information, access to Canadian trade commissioners’ coordinates and list of events through the TCS website.
- New Environmental Technology Evaluation Program: A guide for applicants
You could get help developing and marketing your environmental technology with results from this assessment program.
Get the capital and guidance you need to take your emerging technology business to the next level.
- Alberta Product Commercialization Centres
If you are developing a new product, turn to a product commercialization centre to receive the technical equipment, lab, test facilities and services you need to bring your idea to market faster.
- The Health Technology Exchange
Find funding and resources for your Ontario-based company to develop, produce, and commercialize innovative medical and assistive technologies.
- Agrivalue Processing Business Incubator
Looking for a place to start your new food processing business in Alberta? This multi-tenant facility could provide you with infrastructure and services.
- Western Research Park
Get help developing and commercializing your innovative product or service by partnering with the University of Western Ontario's Research Park.
- Springboard Atlantic Inc.
Tap into the research and development expertise and facilities of Atlantic universities and colleges to help you commercialize new ideas.
- Digital Accelerator for Innovation and Research
If you are a high-tech entrepreneur, this accelerator can help you use cloud computing technologies to help commercialize your products.
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