Canada Business Network Blog

Sell an experience, add value

Offer your customers an experience, rather than a traditional transaction, and appeal to their emotions. Help them spend more time and money on your brand.

Turn customer dissatisfaction into customer retention

Strive to turn happy customers into loyal ones; it's less expensive to retain existing customers than to acquire new followers.

Fighting spam: Protect your business and your customers

If you use email as part of your business marketing strategy, you should be aware of the federal government's new anti-spam law.

Group buying discount: Friend or foe to your business?

Every day the Internet is full of deals being offered by group discount sites. Should your business jump on board?

Are your customers creditworthy?

When clients don't pay, it can be a nightmare for small businesses. Learn how to protect your cash flow and check your clients' credit.

New Year's resolutions for business

Set goals for your Ontario business this year and every year.

Are you engaging your customers?

Find out how customer engagement can help your business thrive.

The price is right — or is it?

Learn about value-based pricing and see whether it could be the right way for you to set prices for your products or services.

Looking for a way to increase profits? Find your niche!

Learn how niche marketing can help you focus on the most profitable customers.

Conducting a focus group

Conducting a focus group might be an effective way of gathering qualitative data about your business, products or services.