Networking to expand your business
If you are looking to expand your business or customer base, or to make your brand known, networking is an essential tool that can help you do so.
Network to Grow Your Business, an article by Mark Wardell found on business e-zine CanadaOne, describes the power of networking for entrepreneurs.
Wardell explains that "the sole purpose of networking (is) to bring together groups of individuals or businesses that have the capacity to positively influence one another in a way that benefits all involved."
Networking isn't about knocking on the door of every business in town. Wardell advises to "proceed strategically," and offers useful suggestions on how you can go about the networking process to make it work for you.
Searching for specific networking opportunities for your business? The Networking, coaching and business counselling services section of our site is a great place to start.